You ever see a multi-million dollar energy drink sponsor your favorite sport and watch people get all butt hurt over like they share stock in it? Well, technically they share stock in the sport because they watch it, but it always perplexes me why they complain about every little darn thing that goes on it. I'm referring to the newly signed deal between NASCAR and Monster Energy. Who of course both have yet to come up with a logo and referral name to the series. So why all the fuss? I will admit when I see and think of Monster Energy, I stereotype it with myself seeing 12 year olds guzzling it because they see athletes and celebrities drinking it as well along with their friends doing the same thing so they will drink it in effort to be like them. I'm not judging that age group because that's just how the corporate influence of the world works. When the deal was first signed I had went to my local grocery store and picked up a 4 pack case to give it a try. Least to say with all the supposed vitamins and minerals it has labels on the can, it's definitely for those who I labeled up above with the reason being I don't understand they can stand the taste. Being a sponsor I won't disrespect it.
With Sprint's departure and Monster Energy coming in. People who drink the product are what fuel the sport. My taste of it is a complete thumbs down. These are the people as the old saying goes "it takes different people to make the world go around" I probably have that wrong, but hey I'm not plagiarizing. Not only is NASCAR now sponsored by it, Super cross is as well. Both series being racing it has a perfect fit.
As Brian France called it "Edgy" he is right. His words are that of positive in hopes to bring in a young crowd. I myself am skeptical that it will bring in that younger crowd, but I have now idea how marketing works. I will leave that to those experts. My skepticism is drawn from one from another marketing ploy, but not the product itself it was from the words of SiriusXM announcer of NASCAR radio Pete Pistone.
It was when DMR's NASCAR Heat Evolution was announced way before it was released. Pistone referred to it as hope to draw a younger crowd to the sport. This is where I rarely have an opinion against a sports caster who knows more about the inner workings of NASCAR and is closer. As a gamer when EA Sports canceled the NCAA Football Series I had no interest in playing FIFA with the absence of the NCAA Football game. Any gamer who isn't a sports fan will definitely not find an interest in a NASCAR game.
Switching back to the Monster Energy drinkers who never cared to be fans or have yet to be introduced to NASCAR it's the same thing. My view of Pete Pistone being that of a middle aged individual who I doubt plays video games like the younger crowd, but I do respect his opinion. Doesn't understand how that subject works. Now does this mean NASCAR has no idea what they are doing? Absolutely not.
I believe the marketing resources that Monster Energy and NASCAR has are two great entity's. The two will mix and match advertising to promote both brands, but I don't think they catch the interest of millions of new younger people. I believe that it will sway the attention and we will see new spark in viewership, but nowhere near a big swath. A lot of people are used to seeing traditional sponsors such as Sprint being an electronic service company because it feels like something they can relate too. Sprint in the same light you can say the same thing with fan numbers, but they did a hell of a job doing it.
A majority are complaining to about the amount of money Monster is forking over being less then Sprint. Nothing being confirmed as of yet it is has fans questioning the confidence of the deal. Brian France spoke with Sirius XM NASCAR that those numbers are inaccurate and yet to be disclosed. People are good at one thing such as hitting the panic button like this. My question of confidence doesn't lie in the money category. It's the marketing category. What are your thoughts?
All photos used with permission by Nascar Media.