Jeff Gordon is going to Rolex! The retired 4 time NASCAR champ is returning to Daytona to compete in the 24 hours at Daytona in a Cadillac prototype called LMP2-based DPi-V.R machine. It's great to see Gordon still competing and in other series other than filling in for NASCAR. Don't get me wrong it was great to see Jeff comeback to fill in for Junior, but for some reason seeing Jeff compete in other auto racing events is nothing but exciting. Just like he evolved NASCAR he can do just as great in others. So it will be an interesting event for sure!
Jimmy John's has signed an extension to Kevin Harvick. For 16 races in 2017 including the Daytona 500. I really like seeing these sponsors in NASCAR. It shows NASCAR just isn't a southern sport by integrating into the business market. Along with relating to what people buy and eat helping it promote the sport. Such sponsors like Subway and Gamestop the employees have little knowledge of the sport. Which isn't a problem to me, but as fan it makes me go "what the whaaaaaa??!" As a CEO if we sponsor NASCAR, we are going to wear the apparel. That would be my company policy. Just sayin...
Ricky Stenhouse Jr is starting his own race team. Not in NASCAR, but the World Of Outlaws Craftsman Sprint Car Series. I will say Stenhouse isn't the top performing driver in cup or my favorite. The good part is is that he is following his own dream and at the same time he is investing in the dirt racing life to keep it breathing. I have nothing but respect for the man following his dreams as an owner.
After a long search and negotiations. It was announced by CEO and chairman of NASCAR Brian France on that Monster Energy will be new entitlement sponsor of the Cup Series. It is the sixth different name for the Cup series. It is unknown if the "Cup" will remain on the name plate. I think Monster Energy brings new life in terms of marketing. In terms of going after the young crowd with its name alone it might take awhile to catch on if NASCAR promotes it with the right involvement for youth.